Roku, Inc. (Nasdaq: ROKU) today announced the addition of live and linear news content and new discovery features to The Roku Channel, an ad-supported streaming channel on the Roku® platform specifically dedicated to giving customers free access to top films and more. The Roku Channel is the OTT launch destination for ABC News Live, a new 24/7 live and linear news stream from anchor partner, ABC News. In addition, Roku customers will be able to access live and linear news feeds from premium news partners such as Cheddar, People TV and others. The Roku Channel is now a top #15 channel on the Roku platform as well as the #3 ad-supported channel. It continues to have, on average, approximately half the advertising per programming hour as compared to traditional ad-supported linear TV.
“After experimenting with thousands of livestreams and analyzing the data, we’re excited to launch ABC News Live for younger viewers who increasingly rely on Roku and non-linear platforms for their news.”
New features such as “Collections,” lets customers dive in deeper to explore content in curated thematic collections, and “Continue Watching,” lets customers easily get back into content they’ve started watching, will improve content discovery and accessibility. These updates will be available to customers through a phased software roll out starting in May.
“We built The Roku Channel so it’s easy to navigate, offers great content and brings real value to our customers,” said Rob Holmes, Vice President of Programming, Roku. “Today, we’re working with some of the industry’s most forward-looking news organizations such as ABC News, Cheddar, People TV, and others, to deliver yet another customer-requested feature to The Roku Channel – live and linear news. ABC News has been at the forefront of producing and delivering live news for OTT viewing and we’re excited to have them on-board as one of our anchor news partners.”
ABC News Live, the network’s new 24/7 live streaming channel will be available on The Roku Channel, giving users access to breaking news and live event coverage. It will utilize the worldwide resources of ABC News and their people in the field to deliver news in a modern package and take users live, on location to show – not tell them – what’s happening in the world.
“Now more than ever people want to find out what’s happening in the world from a straightforward news source they know and trust,” said Colby Smith, Vice President, ABC News Digital. “After experimenting with thousands of livestreams and analyzing the data, we’re excited to launch ABC News Live for younger viewers who increasingly rely on Roku and non-linear platforms for their news.”
In addition to ABC News Live, Roku users can view live and linear news feeds from the following partners:
Cheddar: Cheddar on The Roku Channel is a linear news offering featuring a selection of live and curated content from the network, which offers a unique approach to news in technology, media, and entertainment.
PeopleTV: PeopleTV is the ad-supported streaming network helmed by PEOPLE and Entertainment Weekly. Roku customers will have unlimited, daily access to quality programming features original series and specials, which encompass celebrity, pop culture, lifestyle and human-interest genres.
Since launching last September, The Roku Channel continues to expand its entertainment library, bringing more content from existing channel publishers, such as FilmRise, Vidmark and more to the forefront, and working with leading studios such as Lionsgate, Metro Goldwyn Mayer (MGM), Sony Pictures Entertainment and Warner Bros. and others.
ROKU OS 8.1
Starting in May, Roku OS 8.1 will deliver a number of enhanced features that add convenience and value to a customer’s streaming experience. Most notably, multicast private listening will be added to multiple devices through the Roku mobile app. The update supports up to four users on iOS or Android devices. These updates will be available to customers through a phased rollout over the course of the coming weeks.
For more information on The Roku Channel visit https://www.roku.com/showcase/the-roku-channel.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators. The company is founded by Anthony Wood, inventor of the DVR. Roku is headquartered in Los Gatos, Calif. U.S.A.