Mobile use has been growing at exponentially, with 200 million mobile internet users in 2013, (triple that of 2010), Defining a mobile strategy has become a number one priority for organizations (both business and non-profit) worldwide. It’s definitely more than just creating a mobile version of a website. Here are some routes to consider:
- Understand users and their needs- who the target audience is. Study their demographics, buying habits and mobile use.
- Design for all devices and platforms, such as iOS, Android, Blackberry, Windows, phones and tablets.
- Utilize special features of latest mobile technologies, such as GPS location services, motion sensors etc.
- Incorporate Maps and directions to find locations of the business easily.
- Could use location based targeted coupons via web and / SMS.
- Use mobile ads that appear at users’ screens from various sites or apps of similar interst or geographical location.
- Use of mobile social media services such as Twitter and Pinterest
- Develop mobile apps for you company, that makes it easy for customers to shop anytime anywhere (examples: Amazon Shopper app, B&H photo and Video, etc.)
Remember, an effective mobile strategy — is one that aligns business goals, user needs, and evolving mobile technologies.
There should also be a cost-benefit analysis study, to see if going mobile makes business sense.